Meta description generator

A meta description is a short summary of a page, written in the page's HTML as <meta name="description" content="...">. Search engines often show it as the grey text under the blue title in search results, so it works like the ad copy for your page.

Google cuts descriptions by pixel width, not by a fixed number of characters. A common guide is about 920 pixels on desktop and about 680 pixels on mobile, which is often around 120 to 155 characters. Put the most important part first so it survives on mobile.

Aim for about 600 pixels, often 50 to 60 characters. Longer titles are cut with an ellipsis. Put the primary keyword near the start and the brand at the end.

Not directly. Google uses them to build the snippet people see, so a clear description can earn more clicks for the position you already have. Titles matter more for what a page ranks for.

Google sometimes writes its own snippet from text on the page when it thinks that text answers the search better. A description that directly answers the query the page targets is the one most likely to be kept.

Yes. Each page targets a different search, so each needs its own summary. Repeated descriptions make results look the same and give searchers no reason to pick one page over another.

It is told to use only the details you give it and not to invent numbers, prices, or features. It can still get things wrong, so read each draft and check it against your page before you use it.

Yes. We save what you type for 12 months, with your IP address and approximate location, so we can improve the tool. If you use the AI writer, the fields you filled in are sent to our AI provider to write the drafts. See our privacy policy.